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April 23, 2008

Bling is Dead

The word "bling" is dead. Thus saith Kanye West.

Not that I put a lot of stock in anything Kanye West says, but there's a lesson to be learned here. The English language is ever-evolving. Slang words pop up every day. A few make their way into the dictionary and stick around, words like "diss" and "d'oh." ost, however, die a very quick death, so quick that by the time you, the youth pastor, minister, or parent, discover its meaning, it's already dated.

Don't date yourself, and don't date your dramas with slang. Use good grammar and English rules.

And while we're on the subject, unless you plan to unleash that new drama script on your audience this week, avoid using pop culture references. Today it's Miley Cyrus/ Hannah Montana; yesterday it was Lindsay and Hillary; before that it was Britney and Christina. Anyone remember Tiffany and Debbie? Certain as the sunrise, tomorrow it will be someone new.

There are exceptions to every rule. If you're playing to an audience of thirtysomethings, there's no harm in getting a groan/laugh out of some blast from the past by having characters break into the Macarena. Just make sure you use it properly - as a VERY cheap gag - and don't try to play it off as today's runaway hit.

Credibility is important, especially when you're working with young people. And the best way to stay credible is... to avoid pop culture and slang period.

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