Permission to speak freely
About a month ago I was turned on to the writings of Seth Godin. You’ve probably never heard of him, although if you work in marketing, you probably should look him up. (My wife, no doubt, is sick of hearing about him, but I digress.)
One of Mr. Godin’s mantras is a phrase called “permission marketing” which, simply defined, means getting the audience to give you permission to tell them something. Instead of the old advertising model, where advertisers interrupt your programming to bring you important commercials, permission marketing starts with you giving something away in the hopes that your audience will then come back or stick around to hear more of what you have to say.
This past weekend I performed in a skit for my church. The skit was about a yuppy couple expecting a baby. The couple already had the child signed up for little league and school, even though the wife is only six months into her pregnancy. The audience ate it up. It was absurdist comedy, wholly unrealistic. (At least, I HOPE no one’s really that clueless about child development.)
The sketch was followed by a sermon on the story of Zechariah, the elderly father of John the Baptist, who waited his whole life for a child – then had to wait nine months to even talk about it! It was all about God’s timing, and how all of us, in some areas of our life, need to learn to be patient. It’s a message we all need to hear, but like a lot of sermons, not an easy one for every person to take. We all have busy lives. And we live in a world where instant gratification is the order of the day. We don’t have time to be patient. And we don’t have any patience for people who tell us to be patient.
So how do you get an impatient person to hear a message about waiting on God?
You get their permission to share the message with them.
Drama is one way to get that permission. We live in a society where no one wants to be told what to do, but everyone loves to be entertained. Sending the actors out before the pastor softens the audience and gives you a chance to introduce your message in a more subtle (though no less powerful) way.
When you’re choosing dramas for your next sermon series, ask yourself these questions:
Who is most likely to resist this message?
What kind of objections would this person have?
How can I get their permission to show them a better way to live?